Case Study - Volkswagen Australia "Fear Me" Campaign


Volkeswagen Australia


Fear Me Campaign


  • Set-Up
  • Digital Printing
  • Specialised Materials
  • Vinyl Cutting
  • Fast Turn Around
  • Fleet Marking
  • Nation-Wide Service

Pivot Creative were engaged by our long standing client, Volkswagen Australia, to undertake the branding for a new vehicle they were preparing to launch in the Australian market. They required more than 70 vehicles to be branded for prior to the national launch for distribution and display by their dealers around Australia within one week.

We used a highly malleable cast vinyl and one-way vision for the project due to the challenges presented by the design, with very large sheets of vinyl that needed to conform to the recesses on the bodywork.

Five of Pivot Creative’s sign writers worked virtually around the clock to complete a high quality result on this project, on time and on budget. We were able to complete all 76 vehicles in only one week, an average of more than 15 vehicles a day.

The launch was a huge success and the client was extremely happy with the fast, efficient turnaround that Pivot delivered.

Pivot Creative won the Bronze Medal in the category of Project Management Digital or Screen at the highly acclaimed SGIAA Sign Awards for the project.

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