Key Takeaways Most business signage has a physical lifespan of five to ten years, but the brand it represents can become outdated much sooner. A signage audit looks at both the physical condition of your signs and whether they still accurately represent your business and brand. Common triggers for a signage refresh include a change […]

Your shopfront sign is often the first physical impression a customer has of your business. It needs to communicate clearly and reflect your brand accurately. The right sign type depends on your location, your building, your tenancy agreement, and your budget. Illuminated signage, window graphics, building-mounted signs, and fascia signs each serve different purposes and […]

Key Takeaways Colour contrast between your text and background is the single most important factor in outdoor sign legibility. Your brand colours should guide your palette, but they need to be adapted for outdoor readability if they create contrast problems. Certain colour combinations are proven to perform better in outdoor environments, particularly at speed and […]

Key Takeaways Signage ROI is measurable, but it requires setting a baseline before the sign goes up so you have something to compare against. Foot traffic, enquiry volume, new customer source data, and revenue trends are the most reliable indicators for most businesses. Asking new customers how they found you is one of the simplest […]