Determining what your brand strategy can be a long and arduous task and may often be more than a little daunting for some.
Dealing with many different clients from many different industries and various sized companies, we often observe confusion about individual brand strategies and what companies are trying to achieve. To assist those of you looking to develop a brand strategy or are simply curious as to whether your brand strategy is working for you, we have compiled this month's newsletter to focus on this issue as it can have a significant impact on the success of your brand.
Some simple questions you should ask yourself to help develop your brand proposition are:
1. What differentiates you from your competitors? (i.e. price, reliability, variety of products)
2. What are your core company values and ideals?
3. Is there are short tagline which summarises what your business offers?
4. Who is your target customer and what appeals to their needs?
5. Are your customers understanding your key message? Ask them... you may be surprised.
There are many ways in which you can evaluate your business but the most important trick is to stay objective. Don't become emotionally attached to your current identity. You may feel comfortable enough speaking to some of your loyal customers about some of these questions to gauge their response, or you may wish to ask new customers whether they noticed your branding anywhere. Alternatively, you could brain storm your strategy with family and friends to gather an unbiased response.
Whatever, your approach - make sure you regularly check and adapt where necessary to stay ahead of the pack.
For some more valuable insights in developing your brand strategy, click here
When using Pivot Creative, you can be assured that we ensure your brand strategy is kept consistent throughout all of your signage and print needs. We are able to offer advice to tailor a package to suit your brand strategy ensuring your message hits the right audience completely undiluted.
So once you have developed or reviewed your brand strategy, contact us at Pivot Creative to help you bring your concept to fruition.
The True Value of Signage
What is the most cost effective and potent form of advertising your business can invest in? The answer is simple... signage.
Numerous studies have shown that the average cost per impression, that is the amount of money it costs you for somebody to see you, is far less with signage than any other form of advertising. A partially wrapped vehicle will cost you as little as $1.30 per day over a 4 year life of the vehicle. A small advert in a local newspaper appearing one time a week for a year would average out at $44 per day... keeping in mind that is only being published a meagre one day per week!
Think about it... How many people would be exposed to your brand or message every single day?
You might have a shop front on a busy road, or you may have a service vehicle out and about on a daily basis. You may simply drive in peak hour every day, exposing yourself to literally hundreds of potential customers every day.
The fact of the matter is if you don't have some for of signage promoting your business, you are missing out on a massive opportunity.
Call or email us now to develop a tailored solution to your business needs and stand out from the crowds in 2011.
