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Case Study - Volkswagen Australia Caddy Max Vehicle Launch

CLIENT

Volkswagen Australia

JOB

Caddy Max Vehicle Launch

TECHNIQUES

  • Setup
  • Digital Printing
  • Specialised Material
  • Vinyl Cutting
  • Fast Turn Around
  • Fleet Marking
  • Nation-Wide Service

Pivot Creative were approached by one of their long standing clients, Volkswagen Australia and asked to undertake the branding for a new vehicle they were intending to launch.

There was to be a nationwide launch where a number of vehicles were to be branded and displayed to potential buyers. Not only did they have to look great but we were also working with a very tight deadline.

Pivot had to turn around sign writing 100 vehicles with a very short deadline. The project was national – with cars all over Australia, even Alice Springs and Townsville.

The rear yellow panel presented the biggest challenge in this project as it was a large piece of vinyl. Because it needed to sit in the recesses on the bodywork Pivot assembled a specialized installation team and used a highly conformable cast vinyl.

Eight installers working up to 15 hours a day completed this project quickly and efficiently. We met Volkswagen’s deadline and budget. Pivot Creative completed the 100 vehicles in under two weeks, which equates to an average of 10 vehicles a day.

The launch was a huge success and the client was extremely happy with the fast, efficient turnaround that Pivot delivered.

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